SUMMARY OF THE EXHIBITIONS IN SEPTEMBER AND OCTOBER

The Spain exhibition in September and the Hong Kong exhibition & Shanghai exhibition in October ended successfully!

This golden autumn, our "Plush Toy Market Exploration Journey" continues unabated—from our global debut at the Spain show in September, to our IP-focused Hong Kong show in October, and finally our local presence at the Shanghai show in October. Each of these three shows, while distinct in focus, collectively demonstrates the allure of original and authentic plush toys. As a manufacturer specializing in this field, every exhibition is an opportunity to connect with the market and connect with our customers. Today, let's relive this journey filled with surprises.

IAAPA Barcelona: A "Plush Toy Feast" Meets the Love of the European Market.

The Spanish trade show in September was our full-scale debut to the global plush toy market. We showcased our most representative original designs and authentic IP products at our booth, hoping to showcase our diverse capabilities to European customers.

 

On one side of the booth were the adorable original collections: the cuddly "Cat Series" and the nine-tailed fox, a character from Chinese mythology. Each one embodied the designer's unique understanding of cuteness. On the other side were the genuinely licensed plushies, such as Garfield and the Larva, which immediately attracted many IP fans.

What surprised us most was the European customers' recognition of our quality. A German distributor, caressing the toy's fabric, smiled and said, "This skin-friendly feel and eco-friendly material will definitely be popular with European parents!" A cross-border e-commerce buyer also requested customization "Can you make a bear with a gentle sound function? That would be perfect for the children's market." This genuine feedback not only helped us secure partnerships with over 20 European partners (covering procurement and regional distribution), but also helped us understand the European market's preferences: minimalist design and eco-friendly materials have become mainstream, which will be a key direction for our future product optimization.

Hong Kong Expo: Focus on "Cabbage Dog"! A plush toy's IP breaks through the circle.

If Spain is a place where "a hundred flowers bloom", the Hong Kong exhibition in October is a place where "a single point of breakthrough" is the focus - we put all our attention on the vegetable fairys - the Cabbage Dog series, wanting to see what kind of splash this adorable "cabbage dog" can make in the Hong Kong market.

 

We put a lot of thought into bringing Cabbage Dog to life: the booth was decorated like a miniature "vegetable garden," with some Cabbage Dog toys nestled in a small vegetable basket. Passersby practically stopped to take photos. A Hong Kong cultural and creative store owner smiled and said, "My customers love this kind of recognizable IP. It's sure to sell like hotcakes in our store!"

 

Shanghai Exhibition: Deeply rooted in the local market! Large booth & high professionalism wins favor 

Also in October, the Shanghai exhibition served as our "professional stage" for deepening our presence in the local market. As a trade show with high Chinese participation, a large booth, and strong industry expertise, we capitalized on this opportunity to create an "immersive plush toy experience exhibition."

 

Thanks to the larger booth space, we implemented refined displays: separate IP display walls for our original and officially licensed collections highlighted the background of the cooperating IPs and product selling points. We also created an interactive experience area where customers could touch the fabrics, try out the talking plush toys, and directly experience the product quality.

The on-site customers were primarily domestic distributors, chain supermarket buyers, and cultural and creative brand managers, creating a vibrant atmosphere of professional exchange. One chain supermarket buyer commented, "Your original toy designs are perfect for families, and your authentic IP resources are stable, making them suitable for supermarket shelves." Another cultural and creative brand expressed interest in collaborating, saying, "We'd like to develop limited-edition plush dolls incorporating our traditional Chinese elements." In addition to securing orders, we also participated in the "Plush Toy Industry Trends Forum" held concurrently with the exhibition, exchanging experiences with peers on AI applications and IP operations, helping us better understand the dynamics of the plush toy market.

Every time we bring our toys to a different exhibition, we're validating the value of "originality" and "authenticity." We'll closely monitor the cooperation intentions received from exhibitions, accelerate the development of IP-related products and the launch of co-branded products, and continue to optimize the use of environmentally friendly fabrics. If you like our original toys or are interested in authentic IP products, please contact us. We'll have more adorable plush toys to meet you in the future, so stay tuned!