EXHIBITION SUMMARY OF THIS MONTH: IAAPA NORTH AMERICA

IAAPA returns with honors, lBTE continues itsexciting journey 

Inviting you to explore new opportunities in the Vietnamese plush industry

Time: Dec 18-20, 2025
Venue: Saigon Exhibition & Convention Center (SECC) HALL A

Booth No: A.C30

IAAPA North America: Conquering Global Attention withSoft Texture

As a trendsetter in the global amusement industry, this year's IAAPA exhibition brought together more than 2,000 exhibitors from over 120countries. We made a strong appearance with our dual core matrix of"original design + authentic lP", deeply integrating the softness of plushtoys with the diverse needs of amusement parks, family venues andother scenarios. With our differentiated product competitiveness, webecame one of the most popular booths at the exhibition.

The original designs were undoubtedly the "star attraction" of this exhibition.Our adorable plush toys and trendy crossover collaborations, with their unique designs, exquisite fabric selectionsand superb sewing craftsmanship, drew the attention of numerousinternational buyers. Among them, the "Cat Series," made with eco-friendly polyester fabric, achieved over ten potential collaborations on-site due to its skin-friendly feel and safety.

The officially licensed merchandise area was equally popular. We showcased brand-new plush toys based on classic lPs such as Cabbage Dog, Egg Party, Garfield, and Pingu. These products strictly adhere to the lP's design specifications, striving for excellence in color reproduction and detail. They not only won high praise from the lP owners but also secured bulk purchase agreements with several North American amusement park chains and toy retailers. Over the four days of the exhibition, our booth received over 800 professional visitors and collected more than 300 valid demand requests, laying a solid foundation for further development in the US market.

The interactive exchanges during the exhibition were also very fruitful.When we reunited with our long-term clients, they praised our continuously evolving technology. One purchasing director from a long-term partner amusement park stated, "Your plush products not only look great, but their wear-resistant and easy-to-clean properties perfectly meet the essential needs of amusement park settings."

From North America to ASEAN, from lAAPA to lBTE, we consistently adhere to the philosophy of "quality as the foundation and lP as thecore," providing global customers with plush products that combine emotional value with market competitiveness. Whether in the mature North American market or the promising Southeast Asian market, we insist on being customer-oriented and creating cost-effective cooperation solutions.